Designer & Developer · Email · Design Systems · Tooling
Senior visual designer specializing in email and CRM experiences for e-commerce and consumer web. I take work from early concepts through pixel-perfect, production-ready design — building and evolving Figma design systems, partnering with creative directors, copywriters and marketing stakeholders, and designing responsive, accessible experiences that lift engagement and conversion. I've built large-scale email design systems for enterprise brands including Rogers, Change.org and Shopify.
Litmus Email First Innovator Award — 2020
Speaker — Festival of Email, Sender Symposium, Canadian Email Summit & more
#emailgeeks · Women of Email · Featured on Really Good Emails
Design and build robust email design systems in Figma — components, templates and content hierarchy — for efficient, on-brand email creation.
Built large-scale systems for enterprise clients including Rogers, Change.org and Shopify.
Craft responsive / fluid-hybrid HTML email templates and modular, editable component libraries.
Consult marketing teams and mentor designers & developers; run ESP training to lift team capability.
Built and maintained an email design system in Figma with reusable components and developer handoff.
Created responsive, accessible HTML emails; partnered with analytics on A/B and performance-driven decisions.
Redesigned the Affiliate Marketing Program emails — +165% free-trial sign-ups, +44.9% paid trials, +115% monthly active partners (1,581 reactivated).
Developed emails across ESPs including Marketo and SFMC; led the developer team for efficient, high-quality output.
Provided email-marketing consulting and ESP training to client teams.
Built responsive / fluid-hybrid HTML email templates and WordPress / Shopify sites.
Delivered social & email marketing consulting and ESP training.
Built responsive HTML templates; created editable MailChimp templates and ExactTarget data extensions for personalization.
Ran extensive testing (Litmus, live lab) and delivered analytics reporting.
Developed responsive email templates and landing pages; crafted visuals for ad campaigns and emails to drive conversion.
Built and shipped large-scale responsive email campaigns; deep cross-device / cross-client testing, list management and deployment.
Contract engagements delivered through EmailBoutique.
An email design system for Canada's leading luxury menswear retailer — a modular component library, a technical style guide (colour, accessibility, spacing) and team documentation, built for a brand-consistent, accessible email program that scales across campaigns.
A scalable email design system for a large, decentralized marketing team — a coded template + module library in Salesforce Marketing Cloud (170+ variations consolidated into ~58 QA-friendly, reusable modules), a technical style guide, dark-mode + accessibility standards, and role-specific documentation.
A complete, brand-owned email design system — a 48-block modular component library, a technical style guide (colour, accessibility, spacing), full documentation, and a custom team onboarding course. Hosted so the club's team ships on-brand, accessible email independently, ongoing monthly support.
Certified Public Speaker — Festival of Email · 2025
Fundamentals of Marketing Strategy — University of London · in progress
Artificial Intelligence in Marketing — University of Virginia · in progress
E-Mail Marketing Manager — Akademie der Deutschen Medien, Berlin · 2019
Psychology for Digital Behavior Change — AlterSpark (Brian Cugelman, PhD) · 2015
Web Developer Certificate (Open Source) — Langara College · 2012–2014
B.A., Information Systems & Management — Munich University of Applied Sciences · 2001–2003
Sender Symposium — Barcelona, 2026 · Speaker
The Canadian Email Summit — Toronto, 2026 · Speaker
CWIB Gala — Sunshine Coast, 2026 · Speaker
UNPACKED — Virtual, 2026 · Speaker
Festival of Email — Virtual, 2025 · Speaker
Email Innovations Summit — Munich, 2025 · Speaker
Unspam — Chicago, 2022 · Speaker
ANA — Savannah, 2019 · Panel Speaker
SMASHING Conference — Whistler, 2014 · Jam Session Speaker
www.emailboutique.io — Email design systems, development, accessibility and dark mode. Selected work and references available on request.
That's where the serious email work lives — design systems, development, accessibility, dark mode, and helping teams build email that holds up in the real world.
